Wednesday, May 21, 2008

Sign of the Times...There is a Free Lunch

While driving along Emmett St. one Friday not long ago, the WayneWho staff noted a realtor's "Open House" sign. Nothing new there, but right next to it was a sign that said "Open House 11 - 1. Free Lunch." It's the first time we've seen this type of marketing approach for an open house, and it led us to wonder...would you go for a free lunch if you had no intention of buying a house? Or would the free lunch make you more willing to break away from your business lunch hour (this was on a workday after all) to go look at this house, separating it from the rest of the "For Sale" pack?

Kudos for creativity to the realtor who tried this, and we're wondering what other kind of unorthodox marketing campaigns we'll see locally in the coming months.

2 comments:

Anonymous said...

If it was free lunch, hell-free anything, tell Gemskie about it. He will be there.

Anonymous said...

Actually Gemskie did stop by.