Friday, November 30, 2007

The cost of a logo

Earlier this year, the city briefly flirted with the idea of updating the city logo, and the cost of this update was guesstimated at $40,000. We recalled this when we were reading the Sentinel this morning.

As BrightHouse Networks prepares for the upcoming conversion to all-digital TV broadcasts, they have decided to move all of the local government access channels higher in their spectrum, potentially requiring a converter box, and changing the channel number.

As part of this change, the Access Osceola channel number appears to be changing. The city estimates that they will spend $3,400 for "new business cards and other updated items" to reflect this change.

We at WayneWho headquarters can't ever remember receiving a city employee's business card that listed the cable channel. So we suppose that it will be a very small slice of the city's employees who will require new cards.

We offer this as a comparison for our readers to come to their own conclusions as to what the cost to make a wholesale update to all of the city's printed items, should they choose to update a logo, award, or slogan
in the future.

3 comments:

Anonymous said...

Access Osceola should be available to ALL RESIDENTS of OSCEOLA COUNTY, not just to a selected few that have Brighthouse. Don't you want every resident to know about what's going on?
How about Dish and Direct TV?

Anonymous said...

Maybe the new logo should show the city's true feelings towards the fire department. Something that shows a Fire Unit sitting idle while a fountain sprays fire fee money in the background. That about sums up the good work of this commission over the past year.

Anonymous said...

Gov. Access channels are only on CABLE!!! I'm sure everyone would cry when they find out how much money it would take to put access osceola on Dish or Direct TV.