The Chicago Tribune reports that the City of Chicago has paid $285,000 for a marketing group to study whether the city can sell naming rights to some of their well-known landmarks to raise funds for the city. Consider the "Lowe's Chicago El," the "Microsoft Magnificent Mile," or the "Old Navy Pier."
What do you suppose we could get for the "You're OK With Us Boat Launch" or the "Aquafina Fountain?"
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