Tuesday, April 24, 2007

Revenue Ballyhoo

Until the legislative session is over and debate about the impact of property tax reform is decided, we continue to offer potential revenue generation tips for local government. Today's potential income source:
advertising on government service vehicles. Does it seem to anyone else that the sides of big service vehicles like sanitation trucks and street sweepers make good potential locations for rolling billboards? We would
guess that there are businesses in the area that would make use of advertising on trucks that drive regular routes, for instance, a sanitation truck that is in a certain neighborhood twice a week. Perhaps local governments want to consider talking to agencies that already have advertising on their vehicles (like Lynx and the Council on Aging) about what it takes to run such a program.

We also believe that sponsorship advertising in this way could help boost ratings on Access Osceola. If every week a department with these types of service vehicles were to give a report on their respective task, we could create a loyal fan base among those in the viewing audience. Just imagine, "The KUA - Center State - Makinson's Hardware Volvo was running wide open today. I really have to thank my crew for keeping the swing arm greased and flying. We hit a little trouble on Turn 1 on Dyer over there, but I was able to keep 'er out of the marbles and bring 'er home. I would just like to thank all of our sponsors for making this season possible." Now that is a meeting we would all tune in for.

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