Saturday, April 7, 2007

Tumbleweeds with your grande latte?

While driving on 192/Vine Street, one would have to notice that all of the Perkins signs have been removed from their local restaurant, replaced only with "closed" on the message board. Perkins becomes the latest national chain to withdraw from the 192/Vine Street corridor in the city. Doesn't virtually every "town" in the country have a Perkins?

At the same time, the first Starbucks location in the city, and the first (I/we believe) freestanding Starbucks in Osceola County (the other location is in Super Target), is set to open soon just blocks away. Starbucks' rapid expansion plans were recently profiled in The Wall Street Journal, including a description of one location where there are Starbucks locations on three corners of the same intersection.

So.... is the 192/Vine Street corridor "up and coming," attracting a premium coffee vendor, or on the flip side, is it on the downturn, unable to support chain restaurants?

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